Our story
Revive Fashion is a sole proprietorship business currently in its expansion phase. As part of the Growth Plan, there has been a change in business model and strategic approach that shifts the business focus from ‘Distribution Based Operation’ to ‘Distribution and Online Retail Operation.
Revive Fashion was registered as a Sole Proprietorship business in Markham, Ontario, then moved to Vaughan, Ontario in 2010 and to Calgary, Alberta in 2012. In 2015, it increased it footprints to Amazon USA and Canada with shipping made possible for all distribution channels to USA and Canada.
Revive as a brand was introduced to the Ethnic South Asian Community predominantly of the Indian, Pakistani, and Bangladeshi origin. It was made available in the ethnic outlets of Oakville, Brampton, Vaughan, Richmond Hill and Calgary through own distribution network that was conceived as the best business model to penetrate fast with a wide spread. The brand was made available in the target outlets on agreed terms and conditions and marketed on national media.
Revive Fashion merchandise was well received by its consumers and carried its own label and price tag. The retail price was set up by Revive and not by the outlet which maintained its brand integrity in terms of pricing and customer service. During this course, Revive organized exclusive exhibitions and community cultural events and advertised in local ethnic print and electronic media to create brand awareness and trial.
Over the period of years now that Revive Fashion has moved through a successful market learning curve and the brand demonstrates acceptance by its consumers; its management has decided to launch its own online store to cater a wide range of consumers worldwide. The management has all the skills and experience to run a successful venture and meet the customer needs at home away from home. To us, it means we are going global, on just a click of the button our full serviced store with integrated payment gateway and shipping would bring the merchandise to your door step.
Purpose, Values and Principles
Revive Fashion is a Value Based Organization (VBO) that lives by its PVP reflected in daily operations that make it the way it operates. Its online store would be managed by a professional management, who would use all management tools with effective processes and procedures to ensure smooth business operation and good corporate governance while adhering to the PVP and defined business plan.
It would be the first ethnic online store of its type in Canada that in true sense would reflect the definition of ‘Multiculturalism’ as stated in the Canadian Charter of Rights and Freedom.
Purpose
Connecting families to lifestyle at home, away from home.
Vision
To be the leading life style brand of multicultural society that truly embraces the changing need of fashion and creates styles that are unusual, comfortable, and elegant.
Values
Trust:
We earn the trust of our co-workers, consumers and business partners by fulfilling commitments.
Respect:
We treat others like we would want to be treated and respect diversity and communities we live in.
Integrity:
We are honest, transparent and straight forward with strong moral principles and highest professional standards.
Ownership:
We take ownership of our actions by taking responsibility and hold ourselves accountable for whatever we do.
Passion:
We are passionate to deliver the best and dare our people to take risks, accept challenges and consistently exceed expectations.
Leadership:
We develop leaders from within and inspire our people to lead from the front with a shared vision.
Principles
Consumers:
We engage our consumers through superior quality merchandise, personalized customer service and credible loyalty rewards.
Employees:
We instill pride in our team to get intellectually, personally and emotionally connected to work.
Partners:
We nurture a network of quality, reliable and creative suppliers capable of delivering value to our consumers.
Owner / Shareholders:
We stay committed to generate superior ownership / shareholders return through sustainable business growth and good corporate governance.